Where the Doritos Locos Taco came from
Introduced 2012
The Doritos Locos Taco launched on 8 March 2012 at $1.29 and became Taco Bell's most successful product launch ever. It is a standard taco — seasoned beef, lettuce, cheese — in a shell made from nacho cheese Doritos.
- Taco Bell sold 100 million of them in the first ten weeks. For scale, McDonald's took eighteen years to sell its first 100 million burgers.
- More than half a billion had been sold by the time the follow-up flavours arrived.
Sales figures reported by TIME and HuffPost, June 2012.