Where the Big Mac came from
Introduced 1967
The Big Mac was created by Jim Delligatti, a McDonald's franchisee in the Greater Pittsburgh area, and went on sale at his Uniontown, Pennsylvania restaurant on 22 April 1967. It reached every US McDonald's the following year. The name came from Esther Glickstein Rose, a 21-year-old advertising secretary at head office in Oak Brook, Illinois.
- The Economist built the Big Mac Index around it, using the burger's price to compare the cost of living between countries — precisely because it is so widely available and so consistent from market to market.
- In 2007 a McDonald's spokeswoman put US sales at 560 million a year. That is roughly seventeen Big Macs every second.
- The 1974 jingle that listed the build — "two all-beef patties, special sauce, lettuce, cheese, pickles, onions on a sesame-seed bun" — is still how most people can recite the recipe.