Where the Baconator came from
Introduced April 2007
Wendy's launched the Baconator in April 2007 under CEO Kerrii Anderson, as part of a "back to basics" push aimed at 18-to-34-year-olds and late-night trade. The chain posted sales increases of roughly 11 percent across the five fiscal quarters ending October 2007.
- It was named the official burger of the Canadian Football League.
- The standard build is two quarter-pound patties, mayonnaise, ketchup, two slices of cheese and six strips of bacon — no lettuce, tomato or onion.